How do you create one of the most important collections of contemporary art that exists today? Luis Bassat will tell us everything in his lecture “A life as a collector”.
In Spanish with Bulgarian translation.
Free entry until complete seats.
Luis Bassat is one of the most prominent Spanish publicists of our time. Founder of the Bassat Collection (Mataró, Barcelona) Col·lecció Bassat. Nau Gaudí Mataró His grandfather was born in Shumen, descendant of the Sephardi expelled from Spain in 1492. Luis, who as a child dreamed of being a football player, sailor or
architect, learned about his Bulgarian relationship.
At the age of 24 he read “Confessions of a publicist” by David Ogilvy, a book that traced the path of his long career to become the most renowned Spanish publicist internationally. In 1975, Bassat & Asociados, the current Bassat Ogilvy advertising agency, founded the Ogilvy & Mather multinational. With it develops one of the most important and well-known brands, the advertising campaign of the Olympic Games in Barcelona in 1992.
He has won multiple national and international awards and has been recognized in several forums as one of “The most influential men in advertising.”